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Digital Accessibility

How Website Accessibility Affects SEO

By September 8, 2022August 6th, 2023No Comments3 min read
search engine optimization

In recent years, website accessibility has become an important topic in the digital world. A website that is not accessible to everyone is at a disadvantage in terms of search engine optimization (SEO). Here’s a look at how website accessibility affects SEO and what you can do to make sure your site is as accessible as possible.


What is Website Accessibility? 

Website accessibility refers to the practice of making sure that your website can be used by everyone, regardless of their abilities or disabilities. This includes people who are blind, have low vision, are deaf, have hearing impairments, motor disabilities, etc. Making your website accessible means that more people will be able to find and use your site, which is good for your business, your SEO, and of course, your users. 


How Does Website Accessibility Affect SEO? 

There are a few ways in which website accessibility affects SEO. First, search engines like Google have stated that they take accessibility into account when ranking websites. This means that a site that is more accessible will likely rank higher than a site that is less accessible. Secondly, inaccessible websites are more likely to receive negative reviews, which can hurt your SEO. Finally, accessible websites tend to have lower bounce rates, which means people are spending more time on the site and are more likely to click through to other pages. All of these factors can have a positive impact on your SEO. 


What Can You Do to Make Your Website More Accessible? 

It is important to make sure your website is as accessible as possible. First, you should use clear and concise language throughout your site. Second, you should add alt text to all images so that people who are blind or have low vision can understand what they’re looking for. Third, you should provide transcriptions or captions for all videos on your site. Finally, you should make sure your site is designed with motor disabilities in mind by including features like large buttons and easy-to-navigate menus. This is by no means a comprehensive list, but by taking these steps, you can make sure your website is more accessible to everyone and that your SEO will improve as a result.   


As you can see, there are several ways that website accessibility can affect your SEO. From alt text and image descriptions to navigation, making your site accessible can actually help you rank higher in search engine results pages. So if you want to improve your SEO, start by making sure your site is accessible to everyone who visits it.

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