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Digital Accessibility

The Importance of Accessible Websites for eCommerce Businesses

By November 17, 2022August 6th, 2023No Comments3 min read

eCommerce businesses can benefit greatly from making their websites accessible to everyone. By ensuring that their site can be used by people with disabilities, eCommerce businesses can open up their customer base and tap into a previously untapped market. In addition, accessible websites are often easier for search engines to index and rank, which can lead to increased traffic and higher conversion rates. Finally, making a commitment to accessibility sends a positive message to customers and reinforces the eCommerce business’ commitment to inclusivity. By taking the time to make their website accessible, eCommerce businesses can reap a number of rewards.

Making your website more accessible is a great way to ensure that all users can enjoy your content. There are a few easy ways to get started on improving your site’s accessibility. First,  website accessibility tools like AllAccessible allow your customers to have personalized, real-time accessibility support based on their preferences. Second, you can add alt text to images and videos so that users who are unable to see them can still understand what they represent. Finally, you can provide transcripts or captions for all audio and video content on your site. By taking these simple steps, you can make your site more accessible to everyone.

When designing a website, it is important to consider accessibility for all users. There are a number of factors to consider, but following the guidelines set forth by the World Wide Web Consortium (WCAG) is a good place to start. Some key considerations include using clear and concise language, providing alt text for images, and ensuring that all links are clearly labeled. In addition, it is important to design pages that can be easily navigated using a keyboard or screen reader. By taking these steps, you can help ensure that your website can be enjoyed by everyone.

Making your eCommerce website accessible is important for many reasons. Not only is it the right thing to do, but it can also have a positive impact on your bottom line. By following the tips we’ve outlined above, you can make small changes that will make a big difference for your business.

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